Persistent advertising will do no harm

From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away. Not only massive sales but quick sales. Well let me clear something up for you. Creating MASSIVE sales takes much dedication, persistence and especially patience. Not to mention planning & money! See the unfortunate part is that people give up. Not only do they give up but they usually give up right before they succeed. I have a friend who's tried 4 times to start a roofing business and keep it going. I asked him, what kind of marketing plan did you have? He said "well none actually, I was trying to rely on word of mouth advertising to get me started and a few ads here and there". Now, don't get me wrong, if you can get a fantastic "word or mouth" campaign going then you won't have any problems. See the problem wasn't that my friend couldn't do the work but that his "sphere of influence" was very small. Hence he was having problems getting word of mouth working for him! So I suggested to him that he place a very small ad in the newspaper around the surrounding area. It turned out that he had already tried an ad in the paper but, he had placed a one time ad almost the size of the whole newspaper and hardly got any business out of it. Which never mind cost him a fortune. I explained to him that persistence is the key, yes a lot of people will see the ad, but as soon as they are done reading it, they will forget it ever existed. So I said to him, grab a small 15-20 word ad and put it there for the rest of the year! So moving on a little, his ad started off small but then grew more and more profitable! See it takes about 21 times for your visitors to see your ad until you make a sale. 21 times Martin??? Yes about that... we are so saturated with ads it has to be imprinted in our minds before we can even remember just one specific one. So the reason for having my friend put out a small ad instead of one massive full page ad was to allow his potential clients to get used to the fact that he wasn't going anywhere and his business seemed legitimate and profitable. It's all about getting into your prospects sub-conscious and staying there until they are ready to buy! So just remember when you're trying to decide between a one time shot that might cover coast to coast or a smaller ad that will cover coast to coast 12 months a year, always stay with persistent advertising!

Advertising techniques that your moma never revealed

Okay, a couple of things need to be said before I get down to business. First, it is important to me that I try to practice what I preach as much as possible. This is not always the case and for that I am at times unhappy with myself. With that in mind, I am a person who believes in open communication. I don’t like hidden agendas. I also believe in the goodness of people and try to give people the benefit of the doubt. Also, I believe that in order to believe in people, risks must be taken in order for mutual respect to have an opportunity to grow. With that in mind I am going to take a risk and hope that no one abuses it, but respects a goal of mine and tries not to undermine it. The goal: I want to invent a word and have it accepted into the Oxford English Dictionary. There are a few criteria that need to be met to successfully enter a word in the OED, which you can check on for yourself, but I think that I have my strategy and word all ready. What I’m trusting is that what I’m about to share will not be taken by someone else, thus supplanting a dream I’ve had for a long time. I’m going to tell you my idea and I hope that you appreciate it, but that it remains my idea to pursue and turn into a reality. One of the criteria for the OED is that a word with a similar definition does not exist. Or in other words, there must be need for the word. That’s tough, but I think I have it. The English language has no word that means “A person or thing that is one’s least preferred. A person or thing that is one’s most hated.” This is essentially the opposite of “favorite”. We can get the idea across, but we have no single word that encapsulates “most hated” with the efficiency that “favorite” has for “most preferred or loved”. The word I think can solve this linguistic gap is “malrite”. This surprises me, as languages tend to develop words that they need to express. It seems to me that in the history of English speaking countries there has been enough broad aggression and localized apathy, jealously and maliciousness to have a need to create this word. But, I began to doubt the need for such a word, until I began looking into online advertising techniques. Aside from my personal psychotic ranting on online advertising techniques, I wasn’t really sure what the general public felt about the issue and I certainly wasn’t sure if the industry itself gave any consideration to it. Then I ran across an article headlined “The Most Hated Advertising Techniques”. Wow, if there ever was reason to recharge my pursuit of “malrite”, I have found it. This was an article that looked into a study that examined people’s malrite aspects of online advertising. But, the whole thing played itself out awkwardly as it lacked an appropriate word to describe the disgust, disdain and hatred felt by the study’s volunteers. This article indicated to me that the fact of the matter is that in life we all have our favorite and malrite things, and we need to be able to articulate that.