Keyword specific ads equals higher search engine rankings

Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your website is about 'writing articles' then your keywords could include 'writing', 'articles', 'article writing' and so on. The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs which can identify leading keywords. At first sight this seems attractive, but it actually defies logic. Let's take a look at the aim of a search engine. Its job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere. Now imagine you are a search engine algorithm – the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you'll be a bit confused. For instance, is this web page about 'article writing', or is it about 'feature writing for journalists'. They are different things. You'll end up knowing the page is relevant but not that relevant. So you rank it down the bottom. But what if the page only has the keyword 'article writing' several times? You're absolutely clear the page is about article writing and so you rank it highly. Admittedly, it's not quite as simple as this. But this is the principle of search engine technology. It is trying to find the most relevant pages that match the search term. What this means for Internet marketers is that you need separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the Meta tags. Avoid having pages which contain several key-words as that simply confuses the search engines and lowers your rankings. So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase. This trick also works for Google Adwords. Each advert should apply to just a handful of keywords - you get much greater click through rates and therefore cheaper advertising when you only have a couple of keywords per advert. If you have hundreds of keywords you'll find you'll get greater results by having keyword specific ads, rather than one advert with hundreds of keywords. So go against the advice of filling your pages and adverts with keywords. Go specific.

Perception is everything see how google is slapping people about pagerank

This article was written in a simple language so you can learn on how google is manipulating the pagerank. Pay attention. Recently Google did a major PageRank update where a lot of sites were downgraded. Many experts believe this PageRank update was Google's response to link selling - sites which sell links lost points in their PageRank. Google measures all web pages on a scale of importance from 0 to 10, which is shown in a small green pixel bar on browsers carrying the Google Toolbar. PageRank is "supposedly" measured by the number of backlinks to your site. Online democracy in action, a link is a vote for your site. The more votes you have the higher your site is ranked. At least that's how it was supposed to work until a lot of high PR sites started selling links and put a monkey wrench into the whole system. The latest update may be a smart move on Google's part to curtail this practice; who's going to buy a link from a PR2 or even a PR4 site? Besides this could be more than a warning that your site will go down even further if you continue to sell links. Now this is more of a cosmetic change in PageRank than a real change in your true rankings in Google. Just because your PR goes down doesn't mean your keyword rankings or traffic from Google also goes down. I saw some of my sites go up, some stayed the same, but my major site took a big hit - falling from PR6 to PR4. This was more of a devastating blow than I expected mainly for psychological reasons than actual consequences. After years of building the best content you can muster and constantly getting quality one-way links, to see that PageRank drop was very disappointing and hits to the core of your online work. Google sometimes just slap you at the face without any apparent reason. but lets keep it up. I have been around for a while so I have experienced many Google Updates - anyone remember the Florida Update? I also keep my ears peeled to discussions of the latest updates in Webmasterworld and Stompernet, and I even read Matt Cutts when I get real nervous... so I knew not to panic just because of the sudden drop in PageRank. I also knew what most of the SEO experts were saying was true because my major keywords stayed the same and my Google traffic actually went up. But that's little comfort when you're talking about Google; you immediately go into overdrive and try to figure out where you went wrong. What caused the drop - because whether PageRank is meaningless or not, you're still going in the wrong direction. I saw many of my competitors drop too, but many stayed the same and even a few increased in PageRank. What are they doing right; what am I doing wrong? I don't sell links but does Google think I am selling links was my main concern? I even moved one external link from my main page to another part of my site, just in case Google is mistaking that as a paid link. Welcome to webmaster's paranoid hell! Well, i believe that every webmaster has becamed paranoid about google one day. For SEO reasons I have very few external links on my main page. Can't see why Google downgraded my main site. I have been at PR6 for years. Herein lies my main beef, with Google you never really know where you stand; you are constantly walking on eggshells. No matter how good your content or your site is - one misstep and you could be in the doghouse. All your hard work can be taken away in a heartbeat. It wouldn't matter so much if it was one of the other two major search engines downgrading your site but this is Google. Free organic traffic from Google is vital to any online site or business. I would take traffic from Google over any other source of traffic on the web, except for traffic coming from my articles on other sites, and even that traffic probably originated from a search in Google. Google and Google PageRank have always been important to me - that's one of the reasons a sudden large drop causes so much concern. There's another important reason Google PageRank is important to me. Most SEO experts mistakenly believe PageRank is meaningless because Google is not giving us the true ranking of any site or revealing all the backlinks, which is supposedly one of the major factors in how Google ranks sites. While this fact is obviously true, it has caused many to jump to another conclusion. Because Google is not giving us the real ranking, many webmasters have dismissed PageRank as a vital element in their sites. Don't make the same mistake. Google PageRank is extremely important if you're doing business on the web. The higher PR you have, the better. But it has nothing to do with keyword rankings or first page SERPs. What many SEO experts fail to realize (not really their business) is the whole "perceived" value of PageRank. Google, hate it or love it, has become the most respected company on the web in the eyes of the majority of the web's users. It carries enormous weight and prestige. The "perceived" value of a high PR7 or PR8 is extremely valuable. We are not talking about link selling; we are talking about how a perspective business partner or customer will treat your site or business. Say you have two identical sites you want to do business with online and you discover one is a Google PR2 site and the other is a Google PR8 site - which one would you choose to do business with? Honestly? From first-hand experience, I know any online company or marketer will get more business offers and be offered more partnerships/joint ventures if you have a high Google PR site than a low one. It will make a difference to your bottom line. PageRank is important. PageRank has meaning. Even if it has little bearing on your SERPs rankings or Google traffic, PageRank can greatly influence the success of your online site or venture. Don't ignore or dismiss PageRank as a meaningless relic that didn't quite work out as Google had planned for it in the first place. High PageRank will always be valuable. The day Google gives its own site a PageRank of PR1 or PR2 instead of the current PR10 - that's the day you can dismiss PageRank as truly meaningless.

Seo vs. sem the roi myth busted

Search engine optimization and search engine marketing both are intrinsic part of Internet marketing efforts. But there is some confusion as to which one is better strategy in return on investment (ROI) terms. This article helps clear some of the doubts. SEO vs. SEM – The ROI Myth Busted Return on investment (ROI) is one of the deciding factors for any course of action involving investment of resources. For quite sometime now, a debate has been raging on whether search engine optimization (SEO) has better ROI than professional search engine marketing (SEM). In fact it has become a bit of a myth that it is easier to get good ROI through SEO than it is to get the same ROI through SEM. Two facts have helped evolve this myth – SEM involves click costs while SEO works through free traffic. Let’s see whether this myth holds any water. Well, a closer look tells us that this myth doesn’t have any truth in it and there are several reasons for that. In this article though, we will deal with just one reason: the ‘landing page difference’. In SEM, you decide the landing page your visitors will see. In SEO, a search engine spider decides on the landing page visitors will see. There's a difference in control, and that difference makes all the difference. That’s why serious search engine marketing services providers opt for full blown SEM rather than just SEO. Searchers, after all, are people with itchy back-button fingers. If they come to a site and don't think it's the best site for them, they'll return to the search engine results page - and click on your competitors' links - in a matter of seconds. But if your landing page is optimized for the keywords the searchers choose, and the ad copy the searchers see, then you're able to tell a new visitor, right away, that he/she's come to the right place. And no matter how amazing your site is, that's a message that visitors need to hear. Because people don't just want to see a good landing page, they want to see a relevant landing page. But only a good search engine marketing firm can optimize your landing page. A search spider won't. In both SEO and SEM, you only hit ROI if your searchers convert. A search engine marketing services provider might require a higher initial investment than an SEO firm does (because SEM requires the management cost, plus the PPC cost; while SEO only costs the price of management alone) - but you're also likely to get better conversions through SEM, because you're likely to get better landing pages through SEM. And it's only conversions that will get you ROI. Are we saying that getting the best SEO possible isn't worthwhile? Absolutely not! The more real estate you take up in the search engine results page, the better. It will plant your brand in the psyche of the browsers making your website easier to recall when they would require services/products you offer. So good SEO is absolutely vital to strong internet marketing! But saying that SEO will get better ROI than SEM - because organic traffic is free - ignores the most important element of SEM: control. And its control that makes all the difference between getting traffic, and getting traffic that converts. And that makes a huge difference when it comes to ROI.

Seo a process for progress

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